digital marketing is important because...

Digital marketing is an aspect of how a game is sold or advertised. If the game did not have marketing, it would be the equivalent of finding a needle in an online haystack. A good tool to use for tailoring searches is “Search Engine Optimisation” (SEO). This helps enable ‘the searcher’ to find a product, raising the chance of finding the needle, compared to a vague search.

Marketing is sign posting to find a product. The marketing of a related game can make a huge difference in whether someone buys your product or never sees it. Good use of digital marketing tools like SEO, can result in a related product appearing within a search. If ‘the searcher’ does not have a particular product in mind, their search may be vague. This could result in many different products appearing (including Your own). By optimising how your product will appear, you are enabling ‘the searcher’ with a higher chance of finding it. The easier someone can find the product, the more likely they are to buy it because they have not wasted time and effort to find it.

An example is a search for “covid game” on Google (Image 1). This is an example of good SEO by COVID: The Outbreak, as they are one of the first results seen by very vague search terms.

(covid game - Google Search, 2021) 

Digital marketing is important because it can impact how easily a user finds a game. The SEO of a game can influence how easily this is done, proven by the search of “covid game”.

I intend to use this research within the development of my own game, ‘Nurses Vs Covid’, by creating good SEO criteria to enable the game to be found easily within an online search.

Bibliography

Google.com. 2021. covid game - Google Search. [online] Available at: <https: www.google.com="" search?q="covid+game"> [Accessed 19 April 2021]. </https:>